The Atelier Alpine programme launched in 2021 already offered customers the opportunity to tailor their A110 in their own image, through a choice of colours based on the brand's DNA, a range of wheels, brake callipers, and three livery options. The Alpine Atelier is now expanding to offer new customisation options.
TWENTY-SIX NEW HARMONIOUS COLLECTIONS
Always listening to its most demanding customers, new exterior and interior colour combinations have been created by Alpine designers.
The palette of new collections includes Matte Storm Blue, Seismic Red, Matte Acid Green and Matte Carbon Black, each adding a distinctive touch to the collections, which will also be available in Matte Racing Blue and Matte Thunder Grey.
New harmonies in the interior emerge with Alcantara® finishes in different colours: Grey, Red, Blue and Orange, so each can choose the ambience that reflects their style. These are visible in the stitching on the steering wheel, dashboard, doors, centre console, and floor mats, all in harmony with the centre point of the steering wheel, door strap (on R Turini), and Sabelt® seats.
THE ATELIER IN THE HEART OF LE MANS
A first glimpse of these original customisations will be on offer at the world's most legendary and demanding endurance race, where the Alpine A424 Hypercar will challenge the most prestigious manufacturers.
Spectators, visitors and customers will have an exclusive opportunity to discover the first models from the Atelier Alpine. Among the exclusive finishes unveiled, the A110 S in Bleu Matte Storm Blue will be presented and exhibited in the Manufacturers' Village, in the heart of the emblematic Circuit de la Sarthe.
All 26 new collections and their associated price lists will be available to order starting in the year's third quarter, with deliveries scheduled for the end of 2024.